The Morgan Amplification build
Your demo floor is somebody else’s paid session
Morgan's reputation was made by working LA and Nashville players, and those are the people who book our rooms. An amp in the backline gets played on the clock, not on a trade-show floor. Four things Platinum builds for Morgan, all included in the membership.
In the rooms
A Morgan in the backline
A Morgan AC or Dual 20 lives in the backline of our main tracking room. The LA session players who already define Morgan's reputation reach for it on paid work, in a room with a house engineer running tape. Every session is a demo, and every record made through it is your amp on somebody's record.
See the rooms your amp goes in →
In the building
Featured, then followed up
The amp gets featured on the floor, and we print a Morgan look book to live in the building: the badge, the tolexes, the range, the players. When a guitarist finishes a session and asks what that combo was, staff hand them the book and send them to you.
Open the look book →
Built in-house
A Morgan owners app
Owners register an amp by photographing the serial plate, the bench publishes what it just finished, all 52 roster rigs go searchable, and settings captured on real sessions load onto your own amp. The screen-by-screen vision is live on the app board. We shipped the same app for Darryl Jones's bass owners, so yours is a build, not a promise.
Open the app board →
On the stage
A home base in Santa Monica
A Google Maps pin at the club's address, your endorsers hosted for sessions in our rooms, artist content shot on the 5-camera stage. A short drive from the bench, Morgan works out of the club like it's your Westside office.
Book a walk-through →
The list is not fixed. Platinum means the club's design and engineering team works for Morgan Amplification. Sites and apps are designed and built at no cost, then maintained at $70 an hour, half our public rate. You back every amp with a limited lifetime warranty. Tell us what you need and we hold the build to the same.